Forbo Flooring Systems floor designer.
This was a web app. design where you can try different floors, helping get a good idea of the floor and the exploring the full range of products and custom patterns.
I was the lead designer on this project. Creating UX, wireframes interaction design and the UI designer creating visual designs and the complete look and feel with Forbo brand. This project was in collaboration with an Amsterdam based digital agency KroesKontrol.
IAF is an International Association of Facilitators is a large organization spread around the globe, the core work they do is to promote the power of facilitation and improve professional work standards.
Gusto Digital Design was responsible for the design and delivery of the responsive website, from user experience to visual design, and the technical realization,
Challenges were to create a user friendly website for members of the IAF, offering a Knowledge centre for members who can upload publications, and a more visible members directory, social media integrated content with live visual stream. All regions and chapters around the world have a good representation, with their own space to show case their chapter and brand it.
Other challenges were to have a robust and user friendly backend, we advised to use Drupal CMS and in combination with civiCRM to service members and organised communication. IAF is a member website with the complete join and payment system. After delivery Gusto is testing and and improving the website.
Brand design was created by Hartley & Soul design and Gusto worked in collaboration with Hartley & Soul and IAF.
Connected Car Services mobile App. is a collaboration project between Allianz Assistance Netherland insurance company and Bosch Car Services garages.
This car mobile app. provides a service to the customer in the growing trend in connected products, the app. communicates with the wifi devices fitted in the car, sending car information to the app. and the car service garage, the GPS helps locate the car during breakdown, accident or if the car was stolen. And the app. is designed to show the location of nearest Bosch Car Service garages.
Gusto worked directly with Allianz Global Assistance, Gusto provided the interface design and working demo in multiple languages, providing the assets to developers, as iOS and Android designs and different size mobiles.
Working on various on going projects for Philips global website.
- Ligting catagory pages for Ecomoods
- At your finger tips navigation improvements
- Sensual massager page
- Internal innovation project
Philips design Amsterdam
ABN AMRO Bank app.
A handy app. for property buyers it helps calculate the cost for decorating and building. It archives all house visited and makes a per room and spaces decoration cost.
I was a senior designer, I was part of team at Selmore Lynx design agency.
Won the pitch. Canal company is a boat tours in Amsterdam canals. Canal company wanted to improve the website, show more experiences and clear product presentation and generate advance ticket sales.
Challenges were to show the experience of a boat tour and show all the products in a organized way and show the activities canal offers along side their boat tours. My idea of large photographs to show Amsterdam at night and day and the view point from the boat.
The main approach was similar to booking a hotel or a flight, you see the 'book now' box clearly showing on the home page. The second part of the idea was to make Canal Company a guide to Amsterdam via boat rides, it’s not just a boat ride, lets Canal show and guide you around Amsterdam and it's attractions.
Working with People’s Playground and Canal company
Concept proposal, app. design to assist the shop concept, generate awareness of the shop concept and share latest dinner ideas.
Use the Bilder & De Clercq brand and communicate the most popular dishes and new ones, also making browsing through dishes easier and sharing quicker through social media.
Bilder & De Clercq shop
Springest website and identity design, Springest is a compare website for training and education.
Redesign corporate identity and redesign website. Show comparing courses and training, fun and optimistic, find the right direction and course for you.
Brand design and visual design for website
A unique collaboration between music and image, ensemble creating and playing music to photographer of Edward Burtynsky.
Interaction and design concept
To represent photography and music at the same level, avoid appearing as a photography exhibition, but Edward Burtynsky is a famous photographer and his photos need to be prominent.
Created a campaign style which worked for both online and offline.
Heineken & UEFA Champions Planet website
This was a fan website during the Champions League football tournament. The website enabled fans to share stories, photographs and videos during the tournament. The website was a Heineken led initiative we designed a player that shows all different medias in on place.
This was a global website and challenge was to create website, banners campaign and promotional video in many different languages.
This website was designed in the pre social media, we were addressing the social aspect around the football tournament 8 years ago.
We were leading designers on this project and in collaboration with Media Republic.
Create a look for this small and unique film festival, films about writers.
Design concept and interaction design
Create a design that was not a standard film festival but a more creative film festival with documentaries and artist films. We created this beam of light with broken light. type treatment as film script, the black and white stylistically as film noir.
Goethe- Institute Amsterdam and SICA
LeasePlan Bank is a company of LeasPlan cars.
Briefing was to create an open, fresh and inviting look and feel with focus on saving. The new identity was created by Selmore and I had to develop it further for online.
Senior visual designer
To create a complete redesign, more visuals of life style and people in different times in their financial life. Also create a bigger more spacious open and friendlier design, and user friendly. Make products and services more organised and accessible.
Visual design concept
To give the bank a face, and approachable, working with the SNS identity, only colours were availble to use. this meant I had room to create a new design concept.
Compete in a pitch. A total redesign, a global corporate website, showing products in different countries, share prices and other company information.
Keep it business focused but still have the Heineken experience. Lots of info graphics to show interesting facts and figures.
Create an interface of a timeline of 4 years, showing moments in time where government intervention to help banks and other financial institutions and showing all public money activities during this period.
Showing monthly and yearly view and with touch and drag to zoom in interface, also info shown on the left based on the time line, also types of activities shown in different colour diamond shapes.